Retro Renovation’s Pam Krueber Makes A Mid Mod Video For ETSY
Our favorite post war baby boom housing bloggerÂ made an importantÂ video thatÂ makes some important points.
Of course you should read Pamâ€™s announcement at RetroRenovation, and follow the links to the original posting on theÂ ETSY site, as well.
Before you watch it, I want to make a couple of points that I donâ€™t say often enough.
Mid Mod, or Mid Century Modern is a CATCH PHRASE! It means lots of things. Itâ€™s an era in history. Itâ€™s a style, and an aesthetic, and much of it has become timeless. Some of it is just kitsch and camp now. Some of it is worth imitating, copying and collecting. Some of it justÂ isnâ€™t.
Itâ€™s real easy to get all caught up in whatâ€™s the most visibly â€œuniqueâ€ about the â€œmodernâ€ houses of the era. Those are the few that I call â€œDesert Modernâ€. Pam calls it â€œHigh-Fallutin Modernâ€ in the video. Youâ€™ll see when you watch that she has a clever little name for that which isnâ€™t high-fallutin.Â The homes in Paradise Palms, for exampleÂ with their unique shapes, outrageous roof lines, geometric designs ARE NOT THE NORM. Theyâ€™re not even â€“ by any stretch of the imagination -Â the majority (except in PP).
MOST of the Mid Mod houses in the world are actually â€œranch homesâ€ which is why I try to use the term Ranch Modern to describe them. Ranches are the vast majority of homes in VintageVegas. The desert moderns are scattered among the ranches, and do haveÂ a collectible rarity factor. Regardless of size, or whether theyâ€™re tract or custom, most mid modsÂ are ranch.
Pamâ€™s whole website is devoted to whatâ€™s become her new themeâ€¦â€Love the house youâ€™re inâ€. Both the desert modern and the Ranch modern share a couple of simple ideas that were the post warÂ revolutionary â€œrethinkingâ€ ofÂ HOW WE LIVE IN A HOME. For example, the sliding glass door, the smallest version of the â€œwall of glassâ€ was a defining element of modern during itâ€™s heyday. Itâ€™s lived on as a staple of housing design. The kitchen as the central hub of the houseÂ â€“Â part of the living area,Â instead of being hidden away as a forbidden zone has not gone away. The patio as an extension of the living area into the outdoors â€“ still there! Clean lines, lack of ornamentation, the use of natural materials, bright colors, were all staples of modern.
That era that we now call â€œMid Modâ€ lasted from the end of World War II untilÂ roughly 70. That’s when housing started to change again.Â Popular decorating got more ornate, 2â€“stories took over;Â lots started getting smaller; and stucco and red tile roofsÂ became the cookie cutter clutter of todays housing. The Mid Century Modern Heritage Of Las Vegas has one unique element, as well,Â that exists nowhere else. All of it is centralized to the extent of the size of Las Vegas in 1970. Past that and youâ€™re out of Vintage Vegas andÂ into the suburbs and the sprawl.
Pamâ€™s â€œRetroRenovationâ€ is the best starting point there is if you want to learn more about what to do with your â€œmodernâ€ houseÂ â€“ regardless of if itâ€™s desert modern or ranch modern. And then if you really get hookedâ€¦.thereâ€™sÂ a thousand books and magazines and websites to read. Sit back, make some popcorn, enjoy the show!