Today’s the 2nd Anniversary Of VeryVintageVegas.com
It was two years ago today, February 1st, that I decided toÂ create a BRAND NAME for myself and for theÂ historic neighborhoods and mid century modern homes that I had been selling for the last 10 years.
I gathered some friends around me.Â We put together a nice little business plan. We brainstormed and researched for hours on end during February of â€˜08.Â The first thing we had to create was a name. It was perplexing. VintageVegas was taken. So was RetroVegas. So was ClassicVegas. As were about 50 other variations. VeryVintageVegas.comÂ came to meÂ as aÂ â€œjump out of Â bed and run to the computer to see if it was availableâ€ moment. I just knew it was perfect in so many ways. I bought the URL for VeryVintageVegas.com a moment later.
Three capital Vâ€™s mirroring the Capital V in my last name gave me a privateÂ chuckle.Â â€œVeryâ€ is an over the topÂ adjective describing homes and neighborhoods that were only 50 or 60 years old. After all, Iâ€™ve gotÂ friends in Boston living in aÂ home built in 1830, and the first house we owned in Columbus, Ohio was built in 1894. I also likedÂ the nameÂ because it wasÂ alliterative. I love alliteration. Think: Fun Fixtures Found In Foreclosures.
Then we played with Graphics.This is what we created, and everything else got built around it. It was a brand that would be colorful, say what it was, and be memorable â€“ that is, if anyone ever found out about it. Thatâ€™s where the blogging came into the picture.
The first blog post actually got published on the brand new VeryVintageVegas.com on on March 5, 2007. Iâ€™ve reprinted it as the next post after this one. Itâ€™s amusing and totally co-incidentalÂ that Ken Wolfsonâ€™s â€œThe Avenueâ€ loft project was the topic. I mentioned Ken just yesterday.
Ben Nation was the author. Neither of us knew what we were doing. Ben only published a few posts, as heÂ didnâ€™t take a liking to being a blogger. Heâ€™s much better at Retro furniture, tschotkes and accessories.Â Â Iâ€™ve written 99.9999% of the content youâ€™ve ever read on VeryVintageVegas.com. Thereâ€™s now over 2000 posts that have been published. I love doing it. I make myself chuckle a lot. I get to say a lot of things to a lot of people at the same time. Iâ€™ve succeeded hugely in getting the word out that thereâ€™sÂ an interesting and fun place to live and to hang out thatâ€™s not suburbanish Summerlin or Green Valley.
Iâ€™ve also soldÂ 41 homes duringÂ the two years. Thatâ€™sÂ less than half of the numbers that I sold inÂ 2005 and 2006, and for most any 2 year period during the last 18 years as an agent. The marketÂ had just peaked a few months before we started, and there was a 3 month period in there where I didnâ€™t sell evenÂ a single home. Now Iâ€™m back up to 4 or 5 a month. Theyâ€™re just cheaper now.
Iâ€™ll tell you the business planÂ of VeryVintageVegas. First,Â I write itÂ as a consumer oriented blog. Besides that itâ€™s fun to write it, I do it because Iâ€™m hoping that anyone who reads this blog, will remember me when their turn comes up to buy or sell a home. Even If itâ€™s not in â€œVintage Vegasâ€. The other half of the business plan is to deliver excellent service. Iâ€™ve always prided myself on being pretty creative marketer, and for being an excellent Realtor. And, I donâ€™t think thereâ€™s any other Realtor in town with as much experience as I have when it comes to â€œolder homesâ€. If VeryVintageVegas.com wasnâ€™t funded by my real estate sales, then Iâ€™dÂ have to turn it into an advertising vehicle, which probably wouldnâ€™t be nearly the fun.
Iâ€™ve only ever had two advertisements for anyone but myself.Â Â Ruth Sertic,Â is my lender of choiceÂ andÂ Paul Hesselgesser,Â is my Farmerâ€™sÂ Insurance agent. I could do an hour telling you why I like and depend and recommend Paul and Ruth. Just ask.
So 2 years laterâ€¦â€¦.
Â Thereâ€™s probably about 4 or 5000 regular (more than onceÂ a month) readers. Thereâ€™sÂ many dozen devoted readers (once a week or more). Thereâ€™s countless others whoâ€™ve been here occasionally (less than once a month). Thereâ€™sÂ VeryVeryMoreÂ people who have been exposed to the concept of â€œVintage Vegasâ€.
Along the way, Iâ€™ve found a whole lot of new readers and friends, as well as new clients. Iâ€™ve come to realize that Iâ€™m not the only one who â€œloves what I loveâ€, whether itâ€™s architecture, design, history, art, music or neighborhood. And, I get recognized a lot when Iâ€™m out and about. No one ever has to hesitate to say â€œoh, youâ€™re that vintage real estate guyâ€ even if my name doesnâ€™t leap right to your tongue. Thereâ€™s a good chance your name wonâ€™t leap to my mind, either. I am however,Â nice to everyone even if I donâ€™t remember your name.
So in a nutshell, thatâ€™s how VeryVintageVegas came to be, and whatâ€™s happened since.Â My wonderful, intelligent, compassionate and devoted mother always says (among many other things)Â â€œCelebrate anything you can find to celebrate, because in between the celebrations is lifeâ€.
I thank each and everyone of you in oh so many ways.